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Domain Name Registration

How to choose a good domain name for your website...

A strong domain name is the key to your Internet presence. It should be recognizable and relate to your business name, brand, product, and/or activities. Make sure it fits on a business card and is easy to remember whether seen in print or mentioned over the phone. Use the name people know you by.

Don't abbreviate, unless the abbreviation is your company's trademark. Ask your co-workers, your customers, your friends, and your family what domain name they'd expect your company to have.

Don't forget to include your domain name in your site's logo and put your domain name on all company promotional materials such as business cards and stationary.

Select Alternative Names

If your first domain name choice is not available choose another alternative and register a variation of your first choice. For example, if your business name is Gary's Car Sales, but GarysCarSales.com.au and the more obvious CarSales.com.au are registered, try adding a small letter such as "e" to indicate that it's an online business. Or add the word online. Or add your location to attract local customers:

  • eCarSales.com.au
  • CarSalesOnline.com.au
  • GladstoneCarSales.com.au

Use a little creativity, and you may find your alternative beats your original choice. Once you've got a list of alternatives for your online business, test them with your friends and colleagues to see which ones they like best. Make sure these names can be easily pronounced and spelled by your test audience. Then, rank them in order of popularity.

Consider Spelling Mistakes

Consider mistakes people will make when typing your web site address and how your domain name sounds when you have to read it over the phone to a customer. Explaining special characters, abbreviations, and spelling is awkward and doesn't make good business sense. Will customers accidentally make spelling mistakes? Will they use the plural form of a word instead of the singular form, or visa versa? Make a list of possible mistakes, and register additional domain names that incorporate these mistakes.

Register Locally

If your company is located in Australia, you can register a .com.au domain name even if your business activity includes export trade. If you have an international presence, a top-level domain such as .com, .net , or .org is more suitable. Many businesses choose to register all three, and we suggest doing so. All three addresses can "point" to the same e-mail account and web site. Conversely, you might open a virtual office in another country. For example, greatbread.com.au could also register greatbread.com, which may "point" towards the same site, attracting a larger audience. Don't forget to check to see if a local presence is required in the country you wish to register.

If you need further advise on how to choose your domain name, contact us for advice.  

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