What is a Search Engine Optimization?
Search Engine Optimisation (SEO) is a broad term used to encompass all the activities that drive traffic to your website organically (unpaid). It includes researching which keywords are most effective for your industry and comprises onsite and offsite methods to increase your site's ranking. There is also a strict set of technical guidelines that need to be applied throughout the web design and development process.
What is Meta Tags and Why do I need them?
Your website contains title, description and keywords which are referred to as your websites Meta Data or Information. It is important that you setup unique meta data for your individual web pages as these are read by search engines when indexing your website. In particular having your product name in the title of your website is advantageous with search engine optimisation.
Elements of Search Engine Optimization
- Keyword Research
- Competitor Keyword Research
- Technical Optimisation both Onsite and Offsite
- Image Alt Tags
- Keyword Density Analysis
- Submissions to major and minor Search Engines
- Site Map submission
- Directory Listings to key and industry related listings
- Local Online Directory Submissions
- Research Link Partners
- Site Traffic Monitoring
- Site Traffic Analysis
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